Agata Gancarz

I BREATHE. We live in a world where, more or less consciously, we are influenced by advertising. Whether we want it or not, advertising becomes a part of our lives; it creeps in unnoticed and spreads its snares. "I Breathe" is an attempt to show how advertising comes to life in its surroundings, begins to take on human characteristics, and interacts with people to ultimately take control of them.