Please note: This program is offered only in Polish. 

About the school

The Visual Merchandising School is an attractive two-year part-time programme. We offer comprehensive professional training that will allow you to gain practical skills and start working in the industry immediately after graduation. Graduates receive a diploma with the title: VISUAL MERCHANDISING SPECIALIST, INTERIOR DESIGNER AND DECORATOR.
This is a place where you will learn to design impressive, functional and trendy spaces. During your studies, you will build your own portfolio, which will be your showcase.
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SVM is a curriculum tailored to the changing market – we focus on practice, not just theory. Classes are held in modern studios, and our lecturers are active professionals in the fields of VM, interior design and fashion.

Diploma with the title of Visual Merchandising Specialist, Interior Designer and Decorator

We offer a 2-year part-time programme:

  • 2 weekends per month (18 teaching hours/session)
  • The academic year runs from October to June
  • Free access to our computer labs outside of class hours

What You'll Get?

  • Practical skills and access to modern tools and computer courses
  • International reach – we also educate students from abroad
  • Excellent facilities in the historic centre of Krakow with professionally equipped, modern studios
  • An atmosphere of openness and dialogue

SVM Curriculum

Your career in the VM industry starts here!

Designing sales spaces

  • Shop windows and product displays
  • Interiors of boutiques, showrooms and chain stores
  • Promotional materials
    POS/POSM design – sales support materials

Design tools and visualisations – comprehensive courses

  • SketchUp course
  • Enscape course
  • Photoshop course
  • CorelDraw course

Shopping psychology and sales strategies:

  • Brand persona creation, visual communication
  • Influencer marketing and sensory marketing in sales
  • Campaign management, VM calendar

Styling and trends

  • Styling mannequins and creating total looks
  • Fitting room design
  • Fashion trend analysis

Professional practice

  • Organisation of work in retail chains, boutiques and showrooms
  • Technical documentation for subcontractors
  • Industry-specific vocabulary

At SVM, there are no entrance examinations or age restrictions – what matters to us is your passion and desire to develop!

We teach practical skills in creating sales spaces that are not only aesthetically pleasing, but also functional and customer-friendly. These are designs that build relationships and support sales.

SVM graduates hold managerial positions in retail chains, create their own brands and run sales space design studios. The rapidly growing demand for specialists in this field opens up a wide range of career opportunities for graduates.
SVM - KSA

The SVM team consists of professionally active VM experts with experience in large corporations, specialists in the field of exhibition design, interior design, fashion design, VM styling and computer graphics.

Our lecturers work with students to find answers to the question: how to create a shop that people want to return to?

Educating a visual merchandiser is a process. It is a profession that requires time, practice and contact with experienced designers and lecturers. Only through direct workshop work can you truly consolidate your knowledge and acquire the necessary design skills.