Professional online Visual Merchandising course

Course Title:
CREATING A CUSTOMER EXPERIENCE FOR RETAIL STORES
Who is the course for?
The course is for interior designers, retailers, and students interior design students
Aim of the course:
How to design a positive customer experience which can increase the store turnover
Course duration: 4 weeks
Start date: soon
Ending date: soon
Course price: 258 €
Lecturer: Margaret Larmuth

MAIN SUBJECTS COVERED BY THE COURSE:

Store landscapes, flexible fixtures and fittings, floor layouts and raised platforms
How interior design concepts, colours and materials translate in the webpage layout and social media, so that the physical store and the online store, have the same message.
Designing the customer journey through an experience of focal points, art installations, lighting, window displays, visual merchandising and personal services etc.
Designing areas for customer services and customer community events. The store becomes the new “community centre.”

STUDENT INTERACTION

A WhatsApp group is created for communicate with colleagues and lecturer
Weekly tasks are given to deepen your knowledge of the course

Four online group Zoom meetings during the 4-week course.
Two personal consultations with the lecturer which will include:
- Personal guided advice on your own store vision
- How to translate your ideas into practical interior design elements
- Relevant information about new trends in society and interior design

HOW TO ENROLL:

If you want to join this course, please send us an e-mail to kursy@ksa.edu.pl, providing: your name, surname, country and your e-mail address.
Title of your e-mail must be “Imagine consulting online Course 2021”.
You will receive all further information including account number.
In case you need more details about the course please also e-mail us to kursy@ksa.edu.pl
After you have paid for your course, the administration will register you for the Zoom group, and you will get a direct access to the course.
We look forward to welcoming you with an online kick-off meeting, outlining the course and how you can participate.

OUTLINE OF WEEKLY COURSE SUBJECTS.

WEEK 1: CREATING THE CUSTOMER EXPERIENCE – and 1st one -to -one discussion about what you want to achieve as a retail store interior designer.

Whats new in retail design and how has the pandemic changed the way we shop
The retail space, floor layouts; the grid and the meander system
Entrance doors, entrance area design and the importance of drawing the customer into the store though design
What you will learn this week: You will learn to look at retail spaces, floor layouts, and how to design an entrance to bring the customers into the store.

WEEK 2: STORE LANDCAPES, FITTINGS AND FIXTURES

Creating a store landscape with flexible fixtures and fittings of various heights.
Creating focal points and working with artists to create the customer experience
How to present handbags and shoes as these constitute 30-40 % of a store turnover
The colour and material concept of a store and what stimulates people to buy.
What you will learn this week: To create interest and variation with fixtures and fittings and how to create that “WOW! Effect” with focal points and artist / craft installations

WEEK 3: HOW THE SOCIAL MEDIA PLATFORMS MUST REFLECT A STORE CONCEPT

Using architectural materials, tiles, wood, glass etc to create an atmosphere
Combining materials, colours, textures and store multi-media into a concept that can be translated to the social media platforms, i.e. the webpage will have the same visual language as the store.
Designing seating, changing rooms and areas for personal services. The treatment and function of elevators in the customer journey.
What you will learn this week: Completing your concept and aligning it with the social media. The importance of designing spaces for personal services in a store and how to get customers to stay shopping longer by using elements of interior design.

WEEK 4 – CREATING THE CUSTOMER EXPERIENCE: and 2nd one -to -one discussion about what you want to achieve as a retail store interior designer.
Creating the customer experience through:

Connecting Visual merchandising presentation areas with window display concepts
Designing areas for store events and services, which create a “store community” and sense of belonging to the store.
Store music, store perfume and lighting to create an atmosphere where the customer wants to stay longer in the store.
What you will learn this week: Creating the customer journey through interior design concepts, materials, colours and the emotions they create. Designing a “store community” where customers feel at home, and where they want to return to.

SEE YOU ON THE COURSE!

The lecturer – Margaret Larmuth

As an interior designer Margaret has a strong understanding of how interiors come together, from the architecture of a space, to furniture, colour palettes, and architectural material finishes. She has also created visual merchandising concepts for international fashion stores.
In the field of fashion she is updated with new trends in society that are reflected by fashion. She gives workshops on image styling for a post-pandemic world and encourages innovation, confidence and creativity in her students.

Professional online Visual Merchandising course